learn more about me
+ the local story
I was born and raised in North Carolina and come from a mixed background, with Filipino roots on my mom’s side. I grew up playing piano and singing (open mics in college were a favorite), minored in Spanish because it came naturally, and start most mornings perfecting my homemade iced vanilla latte.
my favorite spots in sausalito
Franko & Co. coffee shop, The Joinery for lunch by the water, The Marin Merchant (duh), and walking along the harbor
my ideal weekend
A slow sunny & calm morning sitting on the patio with Ray & Tank (my husband & pup) then grabbing brunch at Sam's in Tiburon
my guilty pleasures
The Alter Eco Truffle Thins chocolate bar with mint creme (MUST TRY)
songs I play over & over
Right now it's "Choosing Texas" by Ella Langley
my dream vacation
Anywhere with a beach with perfect weather and a luxurious villa with a private pool and sun deck
the non-negotiables (my values)
People-First Storytelling
001
We center real people, real businesses, and real stories. Our work is rooted in respect for the individuals behind the brand — their labor, creativity, and lived experience — not just the aesthetic result.
Integrity in Representation
002
How a brand is shown matters. We are thoughtful about how places, people, and work are portrayed, avoiding exaggeration or misrepresentation in favor of honest, aligned storytelling.
Inclusivity Through Access
003
We believe good storytelling shouldn’t be reserved for big brands with big budgets. Our tiered services are designed to support small, local, and independent businesses at different stages — without gatekeeping creativity or quality.
Community Over Clout
004
We prioritize long-term relationships and local impact over quick visibility. Our work supports small businesses, creative founders, and community-driven brands — helping them grow without losing what makes them distinct.
Sustainability in Practice
005
Sustainability isn’t just environmental — it’s operational. We value sustainable workloads, realistic content rhythms, and processes that support longevity for both our clients and ourselves.
Transparency & Trust
006
Clear communication is non-negotiable. From pricing to deliverables to timelines, we aim to be upfront, honest, and easy to work with — because trust is the foundation of any creative partnership.
Respect for Place & Culture
007
We are mindful of the places and communities we work within. Local context, regional identity, and cultural nuance are considered in how stories are captured and shared — never treated as interchangeable backdrops.
Growth Without Exploitation
008
We believe brands can grow without burnout, manipulation, or pressure tactics. Our approach favors clarity, consistency, and ethical visibility over trends that demand constant urgency or overexposure.
